The CPSF Export Development Program - Second Leg in Chicago, Illinois (USA)
As part of the second leg of the CPSF Export Sales Program, carried out by CPSF with the support from Feed The Future Cambodia Harvest III – USAID, the four export-ready Cambodian companies lead by CPSF were flown from Long Beach, California to Chicago, Illinois in order to attend the Private Label Manufacturers Association's Trade Show on November 12–14 and meet with potential buyers in person.
Prior to the trade show, the CPSF Export Sales Program had planned sales coaching sessions facilitated by a team of sales experts from 20/20 DC for the four export-ready companies. These sales coaching sessions were aimed at preparing them for the business matching sessions, lead by CPSF, between them and selected prospective buyers interested in purchasing Made in Cambodia products at the trade show. The CPSF Export Sales Program also planned for the sales experts from 20/20 DC to accompany the four export-ready companies on the floor and provide them with drop-in support for their product and sales pitch during the trade show.
Following the success in terms of sales at the Cambodian Business Expo & Trade Event in Long Beach, California, CPSF is pleased to report that the four export-ready companies, led by CPSF, had similar success in identifying and attracting international buyers for Made in Cambodia products at the PLMA trade show in Chicago, Illinois.
